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First European conference devoted to minority and local media through agenda

First European conference devoted to minority and local media organized by Heror Media Pont, Giacomelli media, Center for Developement of minority and local Media, Magyar Szó, Association of Media in Serbia,  in cooperation with MIDAS and Faculty of Management will be held in Novi Sad on November 16th  and 17th.

 

The goal of First European Conference devoted to minority and local media is to improve the informing of minority communities and intercultural dialogue between media of minority communities in Europe, local and national media through  the presence of the content of  minority media presented in local and national media, as well as the exchange of the best practice of publishing in the process of digitalization and the existing demographic and social changes, with a special focus on the possibility of developing the city of Novi Sad, as the European capital of culture in 2021 and the contribution of minority and local media to the cohesion of the society.

 

A European Conference devoted to minority and local media is a communicational project, which,on the one hand, contributes to the development and to better integration of minority and local media in the public, with whom they communicate, and on the other hand, it makes a complete system in the five-years-process with the ECC Novi Sad in 2021  as one of the most ambitious existing projects of the Republic of Serbia, which by its realization contributes to the mapping of Novi Sad and the entire region, as a desirable place for a living and working.

 

The European Conference devoted to minority and local media is one-of-a-kind European event, which connects minority and local media to other sectors and contributes the minority media to become one of significant protagonist in the better quality reporting.

 

ECC Novi Sad in 2021 is a project, that has a long-term possibility to integrate the whole region both culturally and economically. Partnership collaboration and coaction on the developing of the new values and quality between  minority and local media, but also of a strong message that ECC Novi Sad in 2021 brings with itself is a contribution of this conference as a know-how for  minority and local media throughout Europe.

 

Patrons of the Conference are the Ministry Of Culture And Information, Secretariat For Culture, Public Relations And Relationship To The Religious Communities Of Vojvodina, Secretariat For Education,  Administration, Regulation And Minority Communities Of Vojvodina,  City Council of Novi Sad in charge for culture and Foundation ECC Novi Sad 2021. Friends of the Conference company Minaqua and Furniture shop Vitorog.

 

 

 

 

Agenda:

16th of November

Faculty for Management, Njegoševa 1a, Sremski Karlovci

THE TIME OF A NEW NARRATION: THE ROLE OF MINORITY AND LOCAL MEDIA AS A PROTAGONIST OF INCLUSION IN THE CONTEMPORANIOUS SOCIETY

10:00 – 12:00 Executive seminar for students and journalists. Forming teams for an experimental media workshop. Forming minority media network for ECC Novi Sad in 2021.

Headmentor and conferencier: Jurij Giacomelli, Giacomelli media, Slovenia

 

Theoretical training:

10:00-10:10

Opening speech: Momčilo Bajac, Nataša Heror, Jurij Giacomelli

10:10-10:40

ECC Novi Sad 2021 – the role of minority media in the accomplishing cultural rights of the national communities, conferencier Momčilo Bajac – Wroclaw’s comments 2016.

 

10:40-11:10 Informative media in the new Age and the chalenges of transformation Jurij Giacomelli

11:10-11:25 Presentation of experimental media workshop

11:25-11:40 Team design and assignment of duties

11:40-12:00 Q&A

 

13:00-14:00 Openning reception

Nataša Heror, Heror Media Pont, Novi Sad

Prof. dr. Goran Kvrgić, Dean of Faculty of Management

Dr. Mirjana Kovačević,  PR of Foundation Novi Sad ECC in 2021

Edita Šlezakova, Head executive MIDAS-a, Slovak Republic

Nenad Milenković, Mayor of Sremski Karlovci

 

14:00-14:15 Public signing a Contract about collaboration

 

14:15-15:30 Lunch and networking

 

15:30-16:15   Discourse: Jurij Giacomelli, Giacomelli media, Slovenia

MANAGEMENT MEDIA IN THE PROCESS OF CHANGES

16:15-17:00 Discourse: Momčilo Bajac, associate professor on the Faculty of Management, Sremski Karlovci

                        THE ROLE OF MINORITY MEDIA AT THE INVOLVING MINORITY                 COMMUNITIES TO THE PROJECT NOVI SAD ECC 2021

17:00-17:15 Short break

17:15-18:00 Discourse: Marija Vrebalov,  Consultant for accessible communications

ACCESSIBLE COMMUNICATIONS

18:00-18:30 Leading Case Study: Nataša Heror , CEO Heror Media Pont

MINORITY MEDIA POOL IN VOJVODINA

 

19:00-20:30 Organized stay in Sremski Karlovci for the participants of the Conference

Visiting the president of the Municipality Sremski Karlovci

20:30-21:00 Transfer to Novi Sad

 

17th of November

The Hall “Eđšeg”, Antona Čehova 4, Novi Sad

8:30-9:00 registration of participants

 

9:00-9:15 Openning of the second day of the Conference

Dalibor Rožić, Member Of City Council Of Novi Sad In Charge For Culture

Miroslav Štatkić,  Province Secretar For Culture, Public Relations And Relationship         To The Religious Communities Of Vojvodina

 

9:15-10:45 I Panel CULTURAL DIVERSITY IN CONTEXT OF MINORITY MEDIA AND CULTURE

Case study: campaign “Accessible communications” Varjú Márta, Editor-In-Chief, Magyar Szó

Moderator: Nataša Heror, Heror Media Pont

Miroslav Keveždi, Culture and media theoretician, Institute for Culture of Vojvodina

PhD Tijana Palkovljević Bugarski, Director of the Gallery of Matica Srpska and Chairman of the Board of Directors ECC Novi Sad 2021

Marija Vrebalov, Consultant for accessible communications

PhD Mirjana Kovačević,  PR of Foundation Novi Sad ECC in 2021

Valentin Vencel, Director of the Festival Synergy#WTF

Varjú Márta, Editor-in-Chief of Magyar Szó

 

Only for the guests from MIDAS

9:30-12:00 session of the Board of Directors MIDAS

 

10:45-12:15 II Panel NEW MEDIA AND INOVATIVE ENVIRONMENT

Moderator: Dalila Ljubičić, Head executive Association of Media (Serbia)

Marjan Cukrov, Office of the Government of Slovenia, for Slovenes around the world

Aleš Waltritch, Chairman of the Board of Directors of Primorski dnevnik, Trieste, Italia

Saša Trifunović, Editor-in-Chief of www.istmedia.rs

Veselin Simonović, Manager of Blic newspapers

Atila Marton, Editor-in-Chief  of  channel 2 of RTV Vojvodina

 

12:15-12:25 Opening of the exhibition “FENIX From Anton Chekhov’s street”, author                   Dávid Csilla, opening by Phd Ózer Ágnes, counselor-historian Museum of the City of Novi Sad

 

12:25-12:45 Coffee break and networking

 

12:45-14:15 III Panel: Minority and Majority media – How do we follow each other?

Moderator: Jurij Giacomelli, Giacomelli media

Edita Slezakova, Director Új Szó – Hungarians in the Slovak Republic

Jörgen Möllekaer, Editor-In-Chief Flensborg Avis – Danes in Germany

Martxelo Otamendi, Director Berria – Basque Country

Tommy Westerlund– Editorial writer, Hufvudstadtbladet – Swedes in Finland

Bencze Balázs – Editor-In-Chief Szabadság – Hungarians in Romania

 

14:15-15:15 Lunch break and networking

 

15:15-16:45 IV Panel EUROPE AND MINORITY MEDIA

Moderator: Bojan Brezigar, MIDAS

Loránt Vincze, President of the Federal Union of European Nations (FUEN)

Tamara Vlaškalin, Advisor in the Cabinet of the Commissioner for the Protection of Equality

Đorđe Vukmirović, Assistant to the Provincial Secretary for Culture, Public Integration and Relations with Religious Communities (tbc)

Marija Vrebalov, consultant for accessible communications

 

16:45-17:15 Keynote speech: Jurij Giacomelli, founder and director of the Giacomelli Media, Slovenia

 

17:15-17:25 Handing out certificates for members of Minority Media Network

 

17:25-17:30 Conclusions of the Conference

 

18:15-18:45 visiting the Redaction of Magyar Szó

19:00-20:00 Audience in the Government of Vojvodina

 

18th of November

 

10:00-12:00 Sightseeing tour of the center of Novi Sad and visit to the Gallery of Matica Srpska

 

Guest’s departure

 

 

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The ‘Accessible Communications’ Campaign Successfuly Launched in Serbia

An expert meeting with the topic “Accessible Communications” which was organized by “Heror Media Pont” was held in Novi Sad on 26th October. The meeting was opened by Tamara Vlaškalin, counselor in the Commissioner’s Office for the Protection of Equality and on that occasion empowered citizens to report discrimination, because they do not only help to themselves, but also to a large number of other people who face similar life situations.

Tamara Vlaškalin (Photo: Dávid Csilla)

Marija Vrebalov, consultant for accessible comunications, gave an introductory lecture on accessible communications. She pointed out the importance of a social approach which recognizes the wide variety of functional needs and the recommendation of a systemic approach to communications through universal design. The ‘design for all’ thus allowing accessibility of services, information, education, goods and architectural accessibility to all people without discrimination.

An introductory lecture on accessible communications of marija Vrebalov (Photo: Dávid Csilla)

Marta Varju, editor in chief of hungarian daily newspaper Magyar Szó, expressed her readiness to improve the accessibility of information to the media in a minority language that she is leading.

Photo: Dávid Csilla

Tatjana Stojšić Petković, a psychologist, warned that there is still a separation of persons with disabilities and persons without any physical or mental disability in the society. She also  said that the lack of compassion for each other is largely present. She also expressed willingness to engage in activities that the Accessible comunication’s platform dealing with the intends to deal with accessible communications.

Photo: Dávid Csilla

Anđelka Ružin, secretary of the Association of blind and visually impaired people in Vojvodina, presented the significance of the Alliance that has exists for 70 years and emphasized the importance of systemic approach when it comes to stable financing of this civil society organization. It is very important that in the Strategy on Information, the information of blind and visually impaired people is equally included. There is a need for rehabilitation centers that will prepare people who have been visually impaired during their lifetime to help them overcome new life circumstances.

Photo: Dávid Csilla

Jadranka Raletić, a representative of the Alliance of Deaf and Hard of the Voice of Vojvodina, which has been working continuously for over 70 years, through her presentation, provided information that the number of people in Vojvodina with some degree of hearing loss was around 30,000 and it was noted that only RTV Vojvodina and RTV Becej have news in sign language.

Photo: Dávid Csilla

Dr. Mirjana Kovačević, PR of Foundation Novi Sad ECC 2021 agreed that raising awareness can only be achieved by system solutions and that the city of Novi Sad with the title of European Capital of Culture in 2021 has the chance to become a white flag city, which means it is absolutely accessible for all people without discrimination.

Nataša Heror (Photo: Dávid Csilla)

Natasa Heror, as a CEO of Heror Media Pont, stressed the importance of linking two social groups: national communities and people with disabilities through their work together to improve the visibility and presence of both social groups in public dialogue.

 

The conclusions and recommendations from this meeting are that the system must recognize the sign language as the mother tongue and to introduce the sign language into the education system, and that the role of national, local and minority media as the main actors in spreading the idea of affordable communication is crucial because the media are that meeting point that can communicate  society progress as a whole.

 

Sponsor of the event were  the Administration for Culture of the City of Novi Sad, supported by Foundation Novi Sad EPC 2021, sponsor of NLB Bank and friends Strauss Adriatic and Minaqua.

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New narration: Strenght of communities, value of diversity and cooperation skill

 

The aim of the First European Conference devoted to minority and local media is to improve the information of minority communities and intercultural dialogue between the European minority communities media, local and national media through the presence of the content of minority media in local and national media, and the exchange of best practices in publishing in the course of digitization and existing demographic social changes, with a special focus on the possibility of development the City of Novi Sad as the European Capital of culture (ECC) in 2021 and the contribution of minority and local media to the cohesion of society. 

 

Photo credits: www.unsplash.com

European conference devoted to minority and local media is a communication project that, on the one hand, contributes to the development and better integration of minority and local media in public with whom they communicate and, on the other hand, in the next five years makes a complete system with ECC Novi Sad 2021 as one of the most ambitious existing projects of the Republic of Serbia.

 

European conference devoted to minority and local media is a unique European event that connects minority and local media with other sectors in one place and contributes to making minority media a significant factor in better reporting.

 

ECC Novi Sad 2021 is a project that has a long-term possiblity to integrate the whole region both culturally and economically. Partnership cooperation and work on creating new values and quality between minority and local media and the strong message of ECC Novi Sad 2021 is the contribution of this conference as a know-how for minority and local media throughout Europe.

 

Organizators of the Conference are Magyar Szó, Heror Media Pont, Minority and Local Media Development Centre, Media Association of Serbia, Giacomelli Media in cooperation with MIDAS and Faculty for Management.

 

Sponsors: Ministry of Culture and Information, Provincial Secretariat for Culture, Public Information and Relations with Religious Communities, Administration for Culture of the City of Novi Sad and Foundation Novi Sad ECC 2021.

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Minority media can`t forget older population which needs paper media as well

 

Media digitalization isn’t news anymore but a reality. It is mandatory for all media, says Bojan Brezigar (1948), journalist, editor and politician from Italia, and tackles that minority media can’t forget older population which needs paper media as well. His professional background includes editorial activity in Primorski dnevnik, Slovenian daily in Italy, where he was journalist, editor in chief and later a member of Managing Board of this minority media. Nowadays he is a member of a Governing Board of the European Association of Daily Newspapers in Minority and Regional Languages MIDAS.

 

Why is it important that (national) minority communities have media in their own languages, or let`s say otherwise: why is it important to consume the right to information in their mother tongue? 

 

Bojan Brezigar (Photo: Balkan Ekspres)

B. B.: If we want to keep our languages alive we have to provide speakers with all the tools they need to use the language on daily basis in their own community. This means that they need all the information in their own language. The school certainly provides part of such information, but the school will probably not enable people to use their language while speaking on current affairs, being this politics, sports, features or even weather forecast. If we are not fluent on these issues we will never consider the minority language equal and we will be forced to use the majority language instead. Only media can give people all this information on daily basis.

 

Digital time started a long time ago, which means that minority media also started with an adaption, perhaps slower, but still adaption to the digital environment and to the needs of digital media consumers. What are your experiences when it comes to digitizing the minority media, on the example of the Primorski dnevnik, where you were a member of the managing board? 

 

B. B.: I finished my mandate in Primorski dnevnik few months ago, but I have followed, as editor-in-chief, all the developments of the digital technology. Nowadays everything seems much easier, considering the development of the technology. Today digitalization is mandatory for all media that want to be in line with the needs of the modern era, but we should never forget our older population which needs paper media as well.

 

So after all, do you think that minority media must also have the #DigitalFirst strategy? 

 

B. B.: As I answered to previous question I think that minority media should always seek a combination between traditional and digital. Minority media are in most cases the only media available to minority population in certain areas and insofar they should cover the need of all generations of population.

 

In order for minority media to hear, they must certainly cooperate and have some kind of network. How do they cooperate at the level of the European Union or Europe? 

 

B. B.: You can well imagine the difficulties we face. Minorities publish media in Europe in some 50 languages. Daily newspapers cover fewer languages but here we face linguistic difficulties as well. There is a good cooperation between media in German language, including media existing in German environment, as Sorbian and Danish media. I think that Hungarian media are also privileged: there are Hungarian minorities in many European states and media could easily cooperate through Hungarian language. For all the other media any continuous cooperation seems to be quite difficult, even if there are some examples of exchange of articles through a common standard, e.g. English language.

 

Certainly, we all are aware of the fact that a minority media is development is more difficult than the national because of the lack of resources – human, financial, technical and technological. Is that precisely why you need to pay more attention to the development of marketing and attracting advertisers within these media or is it a solution elsewhere? 

 

B. B.: Honestly I am afraid that marketing and advertising remain marginal fields. Most minority media cover smaller areas of the relevant states, they cover most of the families in their own territory and advertisers are not very interested in them, as they prefer majority media, covering the whole territory. We have to trust the States and convince them about the cultural role we are implementing, which is in interest of diversity, basic issue of Europe. By the way, European Commission has in several occasions agreed with the principle that minority media are not a free-market issue and financial support of those media does not infringe the free-market principle.

 

Just in a month we organize the first edition of the European Conference devoted to minority and local media that will be held on November 16th and 17th in Novi Sad. What do you expect from this conference, bearing in mind the experience of the previous conferences of this type in Novi Sad and bearing in mind that MIDAS, in which Managing Board you are a member, is a co-organizer? 

 

B. B.: I think that is important that MIDAS intervenes for the first time in activities which take out of the European Union. Our people can bring to Novi Sad their own experience and we can share our activities. It is important for all minorities in Vojvodina, but it seems to be even more relevant for the Hungarian community, as it would strengthen the cooperation between Hungarian media in Vojvodina, in Slovakia and in Romania.