The 4th European Conference dedicated to minority and local media has ended

‘Minority media have a vital role in providing credible information that saves lives in the context of the pandemic.’


The 4th European Conference dedicated to minority and local media has ended today.


Speaking about innovations in culture and the concept of open cities, Biljana Mickov, a cultural scientist from the University of Reims/Sorbonne, France, emphasised that innovation is an inevitability enhancing creative processes.



‘In regard to the city, we have to understand it as a quality of life. In this concept, it is important to place culture at the centre of city development, which is increasingly happening in Novi Sad with the European Capital of Culture 2021 project,‘ said Mickov today in her introductory lecture ‘ Open City – Innovation in Culture’ within the 4th European Conferences dedicated to minority and local media.


Nataša Heror and Biljana Mickov


‘Innovation puts citizens at the centre of the process development, allowing them to create innovation themselves and thus promote a new term – open cities. In this context, media have a significant role because they get more freedom for creativity and democratisation of society,‘said Mickov, emphasising that innovations stimulate the creative sector in all directions, they help make the development of culture in global cities more visible.


The second Conference day was marked by three panels focusing on communication seen from different angles. Marija Mandić, a senior research associate at the SANU’s Institute for Balkan Studies, talking with Natasa Heror, who moderated the panel ‘Present and Future’, drew attention to the term ‘lived multilingualism’, which primarily depicts the history of multilingualism in Vojvodina and pointed to today’s multilingualism:


‘In modern societies, we generally expect minorities to be multilingual and to adapt to the majority. I believe that in regard to communication we must work on some kind of equality in communication and, especially in ethnically mixed communities, work on sensitisation of the majority and the development of multilingualism in the majority ethnic or linguistic community.’



Vincze Lóránt, President of FUEN and Member of the European Parliament, recalled that in 2017, when addressing the 1st European Conference on Minority and Local Media, he stressed that minority media are essential for preserving the linguistic identities of minority communities.


‘Today, during the coronavirus pandemic, this statement has gained even more relevance,’ said Lóránt, illustrating it, as he put it, with shocking data from a survey conducted by FUEN in cooperation with the Minority Intergroup in the European Parliament entitled ‘Do you speak Corona?’.


Nataša Heror and Marija Mandić


‘We investigated the use of minority languages in 25 countries and in 43 minority groups and found that in 44.2% of cases, information on covid-19 was not available in minority languages,’ said Lóránt, adding:


‘Minority organisations and minority media were the only source of such information in their mother tongue, and this emphasises the importance of minority media for our society and our communities. Minority media have a vital role in providing credible information that saves lives in the context of the pandemic.’


Credible information and innovations are very much present in both minority and local media, which was confirmed by the panel ‘Podcast and Streaming” moderated by Vladimira Dorčova-Valtnerova, the founder and editor-in-chief of the ‘Storyteller’ portal.


The podcast is becoming increasingly popular in Serbia as well, as evidenced by the podcast.rs platform, a podcast aggregator from Serbia. ‘A podcast is audio streaming that is later available upon request. It is the radio of the 21st century, that is, personalised radio,’ said Vladimir Radinović, one of the founders of the podcast.rs platform, who noted that podcasts are not only prepared by media outlets and journalists.


‘Looking at the number of podcasts on our platform, there may be 10% of podcasts made by educated journalists. Most podcast authors in Serbia, and in the world, are hobbyists. That is, people with a certain topic that interests them very much, and they want to gather a community around that topic, to talk to people about it and believe that a podcast is a good medium that can contribute to that goal,’ said Radinović.



Community is important for all media, podcasts included. ‘In the context of community, podcasts are the right thing to do because a lot of podcasts are listened to through headphones, and when you have someone talking to you in your ears, you connect with that person,’ said Aleksandra Bučko from the Creativity Factory portal, who focus on the production of podcasts, and who is also the coordinator of the podcast production in the Independent Association of Journalists of Vojvodina – NDNV Podcasts.


‘It is in this way that both media outlets and journalists can build the trust that is important for building a community, and then monetise that type of production. It is not easy, especially in Serbia, but there are ways to do it. So, it is possible, if you give a quality podcast, because then the community will give back to you,’ added Bučko.


Panel “Podcast and streaming”



Dragan Gmizić, the editor-in-chief of the MultiRadio portal, spoke about whether there is an audience for podcasts prepared by media and journalists, specifically the MultiRadio portal. ‘When the story is good, the audience exists. We are slow but persistent in achieving the set goals. Our imperative is to have as many good authors as possible and to address the audience in different ways. That is, to respond to the interests of the audience and the impulses we get from it,’ said Gmizić and added:


‘The offer of podcasts is huge and the world of podcast authors, where we can find out and discover a lot, is incredible. Reaching the audience in this country is difficult, but possible.’


Dejan Pavlović, co-author of the first podcast in the Ruthenian language ‘Kolo kazanja’, believes that Serbia does not lag far behind the world when it comes to podcasts. ‘Serbia does not lag far behind the world when it comes to podcasts, although in America, for example, everything started much earlier. We are reaching it both in terms of technology and podcast distribution,’ he said.


Streaming, and not only audio, is available to everyone thanks to social networks, such as Facebook, and the opportunity to broadcast live events has recently been used by the Croatian-language weekly ‘Hrvatska riječ’ from Subotica.


‘We are just taking the pioneering steps, as far as live broadcasting is concerned,’ said Zlata Vasiljević, the editor-in-chief of ‘Hrvatska riječ’.


‘We started a few weeks ago, although we are actually a print media, but we are forced to follow modern trends, so we have a website and a Facebook page. We started to broadcast event important for the Croatian community in Vojvodina on Facebook, because we estimated that it was important to enable the readers of the weekly to follow those events at the moment of happening. The feedback is really good and the number of live and after the event viewings was really great,’ said Vasiljević and added that she plans to continue with this good practice and to start a podcast.


Panel “Religious Media”



This year’s conference edition mapped out the position of religious organisations and media in the context of modern media and communications. The panel entitled ‘Religious Media’ moderated by Marko Tucakov, a correspondent for the weekly ‘Hrvatska riječ’, was composed of Vinko Cvijin, a priest of the Catholic Church from Vajska and the editor-in-chief of the magazine ‘Zvonik’, Dušan Beređi, the pastor of the Protestant Christian Community in Novi Sad, a theologian, YouTube author of ‘Theology with Morning Coffee’ and Miroslav Keveždi, philosopher-religiologist, who had a constructive discussion on how churches communicate themselves, religious life and teaching, and how media tackles the challenges of reporting on religious communities.



‘Religious media, i.e. churches, have been present in media for many years, not only for the last thirty years. But throughout history this kind of information has had a different character. In regard to the presence of religious communities on social networks, there is still some kind of confusion, because the character of different platforms is interpreted differently,’ said Miroslav Keveždi, adding that social networks, as intermedia, offer a great opportunity to religious organisations and religious media.


‘How religious communities find their way around the Internet is an interesting question for a research, but the fact is that there is a growing demand from the clergy that those who normally deal with difficult theological issues must now combine it with the knowledge of media, which has also become extremely demanding.


As a representative of the magazine ‘Zvonik’, Vinko Cvijin said, among other things, that in the context of such and similar religious magazines, one cannot talk about financial sustainability, while Dušan Beređi reminded that creating content on religious topics for platforms such as YouTube requires good preparation and skills of technical, design, storytelling and content type.


Beređi also shared his views on the topic of marginalization, i.e. discrimination of certain religious communities in the context of public institutions, such as the case of the Protestant Christian community, which is included in the official register of churches and religious communities at the Ministry of Justice. ‘However, the mayor of Novi Sad, for example, no longer invites us to official events, even though it was a regular practice until fifteen years ago,’ said Beređi, adding that this does not prevent them from being socially engaged, which is evident in the case of ‘Duga’, a rehabilitation centre for heavy drug addicts, Beređi is one of the founders and managers of.


Foto: Čila David, Video: Geza Juhas


The 4th European Conference dedicated to minority and local media has started: Without inspiration, there would be no point to the media

The year 2020 has been challenging for media: it has given a lot, and it has taken a lot, too. Our opinion is that when we focus on the things that life gives, they can grow, and if we focus on things that are not there, the lack grows,’ said Natasa Heror, director of Heror Media Pont, the lead organiser of the 4th European Conference dedicated to minority and local media, which is being held online on 26th and 27th November this year.


This year’s content of the Conference offers a clear picture of what has been happening in the minority and local media in Serbia and Europe during the year, Heror added, opening this year’s edition. The first day provided a lot of information about how the minority media responded to the coronaravirus pandemic.



Craig Willis, a junior research associate at the European Center for Minority Issues and the Europa University in Flensburg, Germany, presented the results of the study  ‘The Media in Minority Languages in Europe and the Covid-19 Pandemic: A Study of 10 Language Spheres.’ .


In many cases, the number of minority media audiences has increased, often by a significant percentage. A special increase occurred in connection with the news, which probably reflects the local nature of the pandemic. Minorities wanted to receive updated information in their mother tongue,’ Willis said, adding:


However, at the same time, there has been a decline in revenues from advertising, especially in the minority media in the private sector and those that are partly financed from advertising. Every time this was mentioned during the research, it was in the context of an existential threat, if things do not return to the regular level of advertising revenue.’



On the other hand, minority media were innovative in adapting to the changed circumstances such as the reduced content due to cancellation of various cultural and sports events, and came up with new, fresh content


Many minority communities moved their cultural events online, so the media took the opportunity to offer new, interactive and user-generated content, primarily on social media,’ Craig Willis added.


About the how and why behind the appearance of  the Slovak-Serbian portal Storyteller from Serbia  was created, as well as how it is developing, how it reacted to the corona virus pandemic and what innovations and experiments it introduced into its content was presented by its founder and editor-in-chief Vladimir Dorčova Valtnerova in her  case study .



 Inspiration and communication  were the topics of the first conference panel, moderated by Vladimir Huba Aradi, a fourth-year student of the Grammar School ‘Isidora Sekulić’ from Novi Sad, which practically opened the conference door to young people.


Inspiration is elusive, while motivation is a process in which we can have feedback on practical basis,’ said Jelena Knežević, a sociology teacher at the school, adding:


Motivation in the context of education and teaching may be a contribution to a young person, motivating him or her to act creatively. On the other hand, we cannot be sure whether such person acted because we started a motivating process or to avoid sanction or punishment.’


Knežević offered a good practice example in the form of project teaching as a powerful motivation tool and method of working with students divorced from the ex-cathedra approach.


Damir Malešev, a philosophy teacher at the Novi Sad grammar school ‘Isidora Sekulić’, followed up on this topic, emphasising the role of leisure in creative work.


Western civilization inherits its spiritual profile from Greek philosophy, that is, antique spirituality, and, in parallel, from the long and powerful tradition of Christianity. This is how leisure taken in this sense in the poleis is related to the concept of the elite. ‘What has been the common denominator throughout the centuries is an almost banal fact that education is a privilege, as is the state of inspiration,’ Malešev said, adding:


I see the problem with the degradation of leisure as a product of mass culture and abuse of the media. Mass culture has democratised culture and enabled many social strata to participate in the world’s spiritual heritage. On the other hand, when mass culture in capitalism began to emerge as a source of profit, the elitism that drew the thread from the ancient polies degraded into an everyday product for consumption. This is what we call the production of kitsch and bad taste, which is the dark side of mass culture. As in information industry, which is one of the pillars of democracy, spinning is the dark side and a powerful weapon of corruption.’



Mia Nedeljković, a fourth-year student of the grammar school ‘Isidora Sekulić’, stated her opinion that the most important thing for media is to objectively deliver all the information they have. ‘The main goal is to make information available to everyone so that everyone can understand it in their own way.’


She added that nowadays, when we have a massive flow of information, it is all a big media race, in which everyone competes who will be the first to transmit information.


I think that it is difficult to use inspiration in such a situation, so media use motivation more because they have to deliver the content as quickly as possible and they have to be motivated to deal with routines. On the other hand, inspiration is a very important idea of every media outlet, because it creates stories. Without inspiration, there would be no point to media’, Nedeljković concluded.


In the context of communication, information and media, especially in the context of young people, civic education and media literacy play an important role. ‘Civic education has existed for many years in our school system, but some new topics are emerging now. Among the leading ones is the topic of media literacy, so we’ve made it a separate subject,’ said Ljiljana Nikolić, a civic education teacher at the mentioned high school.


The importance of media literacy lies in the fact that information is currently available in every place, at every moment. Another thing is that generations of our students are generations that use different technologies and that information is really there for them at all times – through messages, attitudes, etc. The point of media literacy is to enable them recognise what was sent to them through the information and their critical perception. In classes, we emphasise critical thinking to our students. You cannot be media literate if you do not have critical thinking,’ Nikolić concluded.



 The organisers of this year’s conference are:  Heror Media Pont, Mađar so, Storyteller, Hrvatska riječ, the Centre for the Development of Minority and Local Media, the Media Association in cooperation with FUEN and ECMI with the support of MIDAS. 


 The Conference was supported by  the Ministry of Culture and Information, the Provincial Secretariat for Culture, Public Information and Relations with Religious Communities, the Provincial Secretariat for Education, Administration, Regulations and National Communities, the Administration for Culture of the City of Novi Sad and the Novi Sad ECoC 2021 Foundation.


 Follow the Conference on our You Tube channel Heror Media Pont and Facebook page Media Pont tomorrow as well. You can find the agenda for tomorrow on this link. 


Photo: Čila David / Video: Geza Juhas


Ecocivilisation: the need for decoupling between the growth in human well-being and the use of planetary resources

Ecocivilisation as an innovative approach and relatively new concept in our society tells a story about general market failure that creates the need for decoupling between the growth in human well-being and the use of planetary resources, says Jurij Giacomelli, founder and managing Director of Giacomelli Media and founder of Circular Business Academy.


Ecocivilisation is an innovative approach and a relatively new concept in our society – what does it mean?


“General market failure creates the need for decoupling between the growth in human well-being and the use of planetary resources.


The shift to a new development paradigm derives from a general market failure, widely recognised in environmental economics: global production and consumption system at a given set of technologies as deployed in early 21st century, results in over-extraction of resources, driving the humanity beyond the sustainability threshold. The need for decoupling of human well-being from the use of resources is immanent. This changing course exposes all market participants to increasing uncertainty, deriving from negative externalities and leading to changing regulation. A comprehensive redesign of the regulatory framework essentially follows the concept of the Piguvian tax, while considering all three dimensions of sustainability, often termed as “planet, people and profit”.


In this context the circular transition of our current economic and social system continuously expands the opportunities to firms adopting sustainability principles and undergoing processes of the circular transformation. The latter should be distinguished from firms’ practices falling under a narrow understanding of their corporate social responsibility, responding to a trend induced by mere “corrective” measures or short-term regulatory compliance, typically resulting in incremental costs under linear business models.


A new development paradigm foresees a different concept of industrial organisation, which can contribute to dissociating growth in resource consumption from increasing prosperity. At the firm level, decision-makers are required to make a shift in the understanding of how value is created under conditions, in which, in the extreme, no good is free and available without limits, and relative scarcity of resources is substituted by their absolute limits. In such circumstances, in which waste is theoretically reduced to a minimum, incremental wealth is not created by the accumulation of – or control over – resources, but through the capability to increase the efficiency of their use in such ways that create economic benefits.


At the societal level we consider the new paradigm to evolve into a new „Ecocivilisation“.


Thinking in terms of the Ecocivilisation as a social construct provides two important consequences. First, it helps imagining our desired destination of a comprehensive socioeconomic and cultural transition. Many times pledges for change actually evoke uneasy feelings of going into the unknown. So, it is more likely that we will get to the destination if we share a common vision instead of sharing only the struggle od departing from where we are. Second, the term clearly determines the civilisational dimension of the paradigm shift. It is not only about technologies or economic policies. It is an overwhelming civilisational shift.”


How can technology – and communication – contribute to a “new” world order in terms of eco-civilization?


“Above all, if we want to preserve our civilisational achievements for next generations and even more widely share it, that is, the degree of freedom, health and economic wellbeing that humans can enjoy in many developed countries, we need do drastically innovate. That requires the adoption of new, radically better technologies than those requiring the consumption of fossil fuels or the extraction of virgin materials in a take-make-waste consumption model. The transition requires an engaging process, where the media play a crucial role. More than ever, the media should provide learning and collaboration, transparency and social cohesion in such a process.”


What does look like implementation of ecocivilisation in business and how in the media?


“The dynamics of the sustainable transition to the “Ecocivilisation” requires a multi-level discourse. While businesses and investors increasingly recognise the sustainable and circular business models as opportunities and not pure suggestions or even additional costs and risks, this represents only one angle to the overall change. We all as consumers, citizens, parents and learning individuals participate at this transition in many other ways. Today, in the times of connectedness and social media, every organisation and even every conscious individual has become a medium. The rise of collaborative and engagement platforms is another such phenomenon. The debate is inherently global and local at the same time, any political or other boundaries may get easily blurred.”


How does the current corona crisis affect the implementation of this idea?


“The current covid pandemic acts a global accelerator of the paradigm shift. Even though in a short term the pandemic apparently dictates a health agenda, it has contributed to a global rise of consciousness of interdependence and vulnerability of our social systems an individuals as such. Right through the second wave of the pandemic we bitterly recognise that there is no trade off possible between the economy and the preservation of health and human lives. In the end, we had to severely limit our public lives across Europe if we wanted to combat the pandemic, at the cost of the economic slowdown. This shows that we need to change many things, from prevention and investments into the public health, to innovation in a form of vaccines, medications and treatments. Moreover, we can realize what is the value of healthy environment and cohabitation with nature. Therefore, the way out of the pandemic leads through significant public and private investments into sustainable solutions at all levels. This era has already begun, symbolically with the Joe Biden’s victory at the US presidential elections. This will allow for the global governance of some sort of a “global green deal”. And Europe here can take the leading role.”



Marija Mandić: I see the future of virtual communication in exploring new forms and in the courage to experiment

Marija Mandić, a senior research associate at the SANU’s Institute for Balkan Studies, who is one of the panellists of the 4th European Minority and Local Media Conference, is engaged in linguistic and anthropological research in Southeast Europe.


Her special areas of interest include linguistic anthropology, critical discourse analysis, ethnic and national identity, and social memory. She is the author of numerous studies in these fields, and is currently working on an international project with the University of Oslo entitled ’Probing the Boundaries of the (Trans)National: Imperial Legacies, Transnational Literary Networks and Multilingualism in East Central Europe’. Before the commencement of the European Minority and Local Media Conference, which will take place online this year on October 26th and 27th, we talked to Marija about communication as a constantly changing phenomenon.


Communication as a phenomenon is changing every day on several different levels. How is communication changing in the sociological context in relation to the changes in the digital environment (new, advanced technologies, applications, algorithms)? 


Marija Mandić: ’Changes in communication in the digital environment are directly reflected on the manner, content and quality of communication in the society. You’ll often hear people mentioning Facebook or Twitter or Instagram in conversations with each other. What happens on these and other social networks triggers events, affects interpersonal relationships. Let’s start from interpersonal relationships. Has anyone liked our posts? Has anyone told us something directly or indirectly via social media? Does anyone persistently fail to notice us? Do we find someone captivating, so we’re following that person more than is ok (stalking)? These are all factors that lead us to re-examine relationships in our everyday lives, as well as ourselves.

Without any doubt, tangible and virtual realities intertwine, but they remain separate as well.

We really like someone’s virtual character or avatar, while we dislike the person in real life, and vice versa. The song by Kralj Čačka ’My Avatar’ testifies to that in a poetic way. There are great people who are not good at virtual communication or we don’t really like how they appear on virtual platforms, and vice versa, there are stars of virtual space who stumble in everyday life.


We also mustn’t forget the role of virtual communication, online platforms and social networks in public and political life. All the media now cite posts of both famous and anonymous people made on social networks as public and political acts that have very real consequences. Due to a reckless statement on a social network, one may get fired, ruin a relationship, but may become an instant star due to an influential post just the same. Let me remind you of the latest scandal regarding a private post on Facebook of the spokesperson of the Ministry of Foreign Affairs of Russia, Maria Zaharova, in regard to the official visit of the Serbian delegation to the United States, which caused a minor international shockwave and was officially commented on by Serbian President Vučić and the official Kremlin, among others. The still president of America, Trump, uses Twitter as an organ where he often makes official statements or announces decisions for the first time. And then his Twits are broadcast by the so-called ’serious’ media.


Moreover, the role of social networks and online platforms is changing the way we get informed. Our communication is increasingly interactive; we choose which platforms to follow, while machine algorithms recommend portals and news for us in accordance with our interests. And so, the way we get information is becoming personalised. Communication is definitely more intense, but the question is whether it gives us greater social power to change reality or makes us just observers of a social engine picking up speed. Do ’shares’ and ’likes’ offer us an illusion of social engagement? And of course, how controlled are we, that is, how shrunken is the space of our intimacy and freedom? All these open questions show that our reality is changing and that we must re-examine it if we want to preserve the minimum of our social integrity. Of course, it is possible to live outside of all that, but it is difficult.’


How is communication of man in the street changing, that is, the perception of messages communicated by various media? Do we, people, manage to decipher communication messages when we are bombarded with information from all sides?


Marija Mandić: ’We are getting used to it. We’re learning the alphabet of virtual communication, which in turn is rapidly evolving and changing its strategies and forms. People, as we’ve already said, get their information following more or less personalised algorithms, and they’re creating some of their own information hybrids. A great danger lies in the fact that people take the news appearing online for granted and fail to check the sources too often. That’s how it’s possible to have a lot of fake, semi-verified and unverified news, that’s how we get a lot of confusing messages. The informal group of artists ‘Ilegalni poslastičari’ made good point with deliberately placing fake news, which spread incredibly fast on all portals, without any verification.

Remember the multitude of clips, various interviews and testimonies during the global pandemic. When, for example, a clip appeared featuring a German doctor speaking as an expert who argues that COVID 19 is a scam and then news appeared that the clip was made by a Russian pro-government media agency, the video clip immediately took on a different meaning. We start asking ourselves not only what the doctor wants to tell us, but why the Russian agency wanted to popularise the opinion of this particular doctor, and not someone else? And we arrive again at a paradox of virtual communication: globally, we can be very gullible and pliable, but, at the same time, deep inside, after all the minor and major disappointments, we become deeply distrustful of all media. Personally, I take all media with a pinch of salt, meaning that I try not to trust them but to use them.

So, some media have an interest in more or less critically and objectively reporting on a segment of our social reality, and vice versa – the same media have no interest in critically observing or reporting objectively on another segment of our social reality.


Therefore, we need to recognize or at least sense the real social, political and economic interests behind the media and use them with the awareness that they’re limited means of entertainment and information. In the end, we are the ones who decide on their credibility, based on the sum of the information we receive.

I see the future of virtual communication in exploring new forms and in the courage to experiment. And one successful venture in the field of the minority media is your Storyteller portal.’

Your work includes issues of (national) minorities, folklore, and no less important – identity. How do fast communication, fast digital technologies and fast lifestyle affect identities – of national minorities, but also of individuals regardless of their ethnicity? What is changing and what is difficult to change, what is a permanent constant of human nature, perception and communication?


Marija Mandić: ’Uh, that’s a difficult question indeed and it may be impossible to answer at this moment. The Internet is a place or space where people live more and more, which is then inhabited by our identity worlds. We, as a society, can ask the question: how to establish and preserve a value system in such a virtual-material world that resembles a virtual flea market? Because a society without a value system does not exist.


Social networks have adopted their own value system, and some call it censorship. I’m convinced that communication with the past and tradition is a prerequisite for a healthy and creative future. I see the world of tradition, folklore and ethno-linguistic cultures as a source of inspiration. In a sense, the basic archetypes, contents and messages remain the same, and only the forms change.


What’s happening with national minorities? That’s the real question. And we really don’t know the answer.


Studies of my fellow researchers have shown that some internet platforms serve to revitalise endangered languages by bringing together the remaining speakers, who then have who to talk with and where to communicate. National minorities and all those interested in preserving language, folklore and tradition should in some way ’rebrand’ their values in virtual space. And the need for such content in virtual space exists.


The only way is to keep the pace with modern technologies both verbally and visually and in audio format. And use them to give a new form to contents of one’s own culture. Cultures of national minorities should explore ways for younger generations to see them as sources of inspiration and valuable resources that are somehow ’in’ in the era of merging and uniform identities. This search is not easy, and the approach requires flexibility, innovation and openness to hybrid cultures and identities, because in this digital era having illusions about the original and authentic cultures has become rather impossible.


I truly believe that it’s very important to pass on messages from the past and tradition to younger generations in a modern form. And then they have the freedom to do with those messages whatever they want – to accept, reject or modify them, but it’s important that the message reaches them.’ 

Photo by Čila David


The fourth European Conference Devoted to Minority and Local Media: FUTURE & COMMUNICATION

November 26-27th 2020

Cultural Station “Svilara”, Đorđa Rajkovića 6b, Novi Sad


Heror Media Pont, Magyar Szó, Storyteller, Hrvatska riječ, Minority and Local Media Development Centre, Media Association

in collaboration with FUEN and ECMI

with a support of MIDAS


Ministry of Culture and Information, Provincial Secretariat for Culture, Public Information and Relations with Religious Communities, Secretariat for Education, Regulations, Administration and National Minorities-National Communities, City Council of Novi Sad in charge for Culture, Foundation Novi Sad ECoC 2021

The fourth European Conference Devoted to Minority and Local Media is the 9th event of this communication platform and this year it focuses on the main topic Future & Communication, including the past and artistic production seen through this prism, and observing inspiration as phenomena that creates and changes societies. We are bringing together all levels of communication.


We will present the contemporary co-productions in various media formats as a result of our previous events, as well as a scientific view of the current situation in the media as an instrument for exercising minority rights.

One of the topics will be the religious media, and we are going to elaborate how these media contribute to minority communities.

From the point of view of the media profession, this year we are focusing on radio production, podcast and streaming.

The format of the event is a video production and it will be available on YouTube channel of Heror Media Pont, www.mediapont.org and on FB Pages Heror Media Pont and Media Pont.


The content is available in English and Serbian.


26th November 2020

12:00 Opening video of the Conference

12:30 Lecture: ‘Minority Language Media in Europe and the Covid-19 pandemic: A study of 10 linguistic spheres, Craig Willis, junior researcher, European Centre for Minority Issues / Europa Universität Flensburg, Germany


14:00 Case Study: Storyteller, Slovakian-Serbian online media, Serbia




Moderator: Aradi Vladimir Huba, 4th-grade student, Grammar School ‘Isidora Sekulić’, Novi Sad


Damir Malešev, Philosophy teacher, Grammar School ‘Isidora Sekulić’, Novi Sad


Jelena Knežević, Sociology teacher, Grammar School ‘Isidora Sekulić’, Novi Sad


Mia Nedeljković, 4th-grade student, Grammar School ‘Isidora Sekulić’, Novi Sad


Ljiljana Nikolić, Civic Education teacher, Grammar School ‘Isidora Sekulić’, Novi Sad


November 27th 2020

10:00 Keynote speech: Open City-Innovation in Culture, Biljana Mickov, ( Novi Sad – Reims), Culture Researcher ,University of Reims Champange – Ardeen / Sorbonne (France) 



Marija Mandić, Senior research associate, Institute for Balkan Studies, Serbian Academy for Science and Art, Serbia


Vincze Loránt, FUEN president, MEP


Nataša Heror, CEO Heror Media Pont



Moderator: Vladimira Dorčova Valtnerova, Storyteller, Slovakian online media, Serbia


Aleksandra Bučko, Factory of Creativity and NDNV podcast (Independent journalists’ association of Vojvodina


Dragan Gmizić, Editor-in-Chief Multi radio’


Dejan Pavlović, podcast in Ruthenian language ‘Kolo kazanja’


Zlata Vasiljević, Editor-In-Chief ‘Hrvatska riječ’, Weekly in Croatian language, Serbia


Vladimir Radinović, podcast.rs



Moderator: Marko Tucakov, ‘Hrvatska riječ’, Croatian weekly, Serbia


Vinko Cvijin, priest of the Catholic Church in Vajska and Editor-in-Chief of ‘Zvonik’


Dušan Beređi, Pastor of the Protestant Christin Fellowship from Novi Sad, theologian, author of the YouTube programme “Theology with Morning Coffee”, one of the founders and leaders of the Rehabilitation Centre “Rainbow” for heroin addicts

Miroslav Keveždi, philosopher- religious and cultural studies scholar, Novi Sad